Pricing
Pricing for Fractional CMO & Outsourced Marketing Services
Transparent Monthly Marketing Services Pricing
Our monthly marketing services are bundled into a custom, "done-for-you" marketing solution based on the needs of each client.
Most engagements range from $2,500 to $5,000 per month, depending on scope, complexity, and level of support.
All services are provided under a 12-month initial commitment, followed by month-to-month flexibility after the first year. This structure allows us to plan strategically, execute consistently, and deliver measurable results—without long-term lock-ins.
One Integrated Marketing System—Built Around Your Business
We act as your fractional CMO and outsourced marketing department, combining strategy, execution, and optimization into one cohesive system.
Instead of selling disconnected marketing services, we deliver an integrated approach that includes strategic planning and positioning, ongoing execution across digital channels, and continuous performance monitoring and optimization.
What’s Included in Our Monthly Marketing Services
Every Cole-Dalton engagement is built on a proven foundation of digital marketing best practices, customized to your goals.
Most clients receive a tailored combination of fractional CMO–level strategy and oversight, website design and SEO optimization, content marketing, social media management, online reputation management, email marketing, and analytics and reporting.
Our clients want professional marketing without hiring in-house, predictable monthly marketing costs, and both strategy and execution handled for them.
Why We Don’t Do One Off Projects or Hourly Billing
Traditional advertising agencies often work on "one-off" projects and bill their clients for hourly rates. While that can make sense for short term creative work, we've found it rarely produces consistent, long term results.
Effective marketing requires ongoing strategy, execution, measurement, and refinement.
By working on a set monthly engagement fee, we’re able to stay accountable for results, adjust tactics based on performance, and continually improve your marketing over time—rather than handing off a project and moving on.
What Can You Expect In Your Engagement With Us
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Kickoff with "Strategy First"
- Deep dive into your ideal customers through 3rd party interviews of up to 20 of your best customers. Includes transcripts of the calls.
- Research into your reviews and your competitors' online reviews (good and bad) to discover or validate what customers are really looking for in a firm like yours.
- Synthesis of the above research into a value proposition/point of view that will guide marketing communication and messaging going forward.
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Social Media Set Up & Ongoing Content Fulfillment
- Creation or Optimization of Google Business Profile (GBP)
- Creation or Optimization of LinkedIn Company Page
- Creation or Optimization of Business Owner LinkedIn Profile
- Creation or Optimization of Facebook Company Page
- Creation or Optimization of YouTube Company Channel
- Creation or Optimization of other Social Media Platforms as appropriate (Twitter, Instagram, TikTok, etc.)
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Weekly Postings Across All Active Social Media Channels
- At least one post per week across all active social media channels.
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Daily Review Management & Weekly Google Business Profile Listings
- Daily monitoring of reviews across Google & Facebook, including responding to reviewer
- Weekly post on Google Business Profile in line with social media strategy
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High Quality, Engaging New Website Built from Ground Up
- Professional Image Commensurate with Your Firms Offline Image (or better)
- Built With State-Of-The-Art SEO Principles
- Website Hosting
- Website Security
- Website On-Going Updates
- New Website Pages as Needed
- Extensive Use of Photography Captured In House By Our Team
- Video(s) Produced In-House By Our Team
- Review Feed on Website; Real Time Posting of 4+ Star Reviews
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Monthly New Content Creation
- Includes Educational Blogs, Videos, or Case Studies
- Shared Across Social Media Platforms and Hosted on Website
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Monthly Marketing Email Blasts
- Sent to Specified Contacts & Lists
- Created In-House
- Minimum Monthly Blog Featuring Created Content, Other Specified Promotions, or Information
- Other Email Blasts Featuring Ad Hoc Announcements, Promotions, Etc.
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Citation Cleanup & Ongoing Management
- Your Company Name, Address, Phone (NAP) Consistent Across All Major Directories (SEO Best Practice)
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Online Ad Campaign Management
- Google AdWords Campaign Creation & Management
- Facebook Ads Campaign Creation & Management
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Online Job Recruitment Management
- Creation & Management of Website's Career Page
- Indeed Job Posting Campaign Management
- LinkedIn Job Posting Campaign Management
- Facebook Job Postings
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Monthly Reporting
- Includes Tracked Online Metrics Plus Phone Call and Website Submission Tracking
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Ad Hoc Graphic Design Services
We help our clients with business cards, stationary, program ads, and other design needs.
