Marketing Catalyst System
A Complete Marketing System
Get a distinct strategic advantage over your competitors by building a comprehensive marketing system with us.
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Catalyst Plan Highlights
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Kickoff with "Strategy First"
- Deep dive into your ideal customers through 3rd party interviews of up to 20 of your best customers. Includes transcripts of the calls.
- Research into your reviews and your competitors' online reviews (good and bad) to discover or validate what customers are really looking for in a firm like yours.
- Synthesis of the above research into a value proposition/point of view that will guide marketing communication and messaging going forward.
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Social Media Set Up & Ongoing Content Fulfillment
- Creation or Optimization of Google Business Profile (GBP)
- Creation or Optimization of LinkedIn Company Page
- Creation or Optimization of Business Owner LinkedIn Profile
- Creation or Optimization of Facebook Company Page
- Creation or Optimization of YouTube Company Channel
- Creation or Optimization of other Social Media Platforms as appropriate (Twitter, Instagram, TikTok, etc.)
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Weekly Postings Across All Active Social Media Channels
- At least one post per week across all active social media channels.
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Daily Review Management & Weekly Google Business Profile Listings
- Daily monitoring of reviews across Google & Facebook, including responding to reviewer
- Weekly post on Google Business Profile in line with social media strategy
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High Quality, Engaging New Website Built from Ground Up
- Professional Image Commensurate with Your Firms Offline Image (or better)
- Built With State-Of-The-Art SEO Principles
- Website Hosting
- Website Security
- Website On-Going Updates
- New Website Pages as Needed
- Extensive Use of Photography Captured In House By Our Team
- Video(s) Produced In-House By Our Team
- Review Feed on Website; Real Time Posting of 4+ Star Reviews
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Monthly Content Creation
- Includes Educational Blogs, Videos, or Case Studies
- Shared Across Social Media Platforms and Hosted on Website
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Monthly Email Blast
- Sent to Specified Contacts & Lists
- Created In-House
- Blast Includes Monthly Created Content, As Well as Any Other Specified Promotions or Information
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Citation Cleanup & Ongoing Management
- Your Company Name, Address, Phone (NAP) Consistent Across All Major Directories (SEO Best Practice)
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Online Ad Campaign Management
- Google AdWords Campaign Creation & Management
- Facebook Ads Campaign Creation & Management
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Online Job Recruitment Management
- Creation & Management of Website's Career Page
- Indeed Job Posting Campaign Management
- LinkedIn Job Posting Campaign Management
- Facebook Job Postings
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Monthly Reporting
- Includes Tracked Online Metrics Plus Phone Call and Website Submission Tracking